Torsha Ghosh

About Torsha Ghosh

As a brand consultant and content creator, I find the best possible solution to position any business in creating a sustainable brand that will resonate with its target audience. I have dedicatedly helped in content creation for many brands, both nationally and globally. Some of such notable brands are Bajaj FinServ, XeTech, API2CART, Unacademy, Adani Flights, etc. Even though I started out as a Structural Engineer, my creativity and passion for words drove me to take up this brand consulting path, poles apart. I am a dreamer, believer, and doer because my audience needs out-of-the-box proactive brand marketing solutions in order to gain a competitive edge. Apart from this, I am a prolific blogger, professional classical dancer, passionate home cook, and fitness enthusiast. As a brand consultant, my core competencies include:> Understanding buyer persona and psychology > Building brand proposition > Crafting brand voice > Creating content aligned with brand tone > Formulating business-brand synergy > Optimizing brand communication > Helping brands reach their audience

Experience

1. Brand Consultant

   Loop Of Words

   Aug 2021 — Present · IN

   I transform your business identity by creating a competitive brand proposition.

Education

• Kairos School of Business

  MBA Fellowship for Founders, Business, Management, Marketing, and Related Support Services

  2023 — 2024

• Nava Nalanda

  upto 12, Science, 87% (12) 92%(10)

  2001 — 2010

• Jadavpur University

  Bachelor's degree in civil engineering, Civil Engineering, 7.79

  2010 — 2014

• Indian Institute of Management Raipur

  PGDM in Digital marketing and Social media marketing, Marketing, 85%

  2019 — 2020