Torrey McLeod
Creative Buzz Creator + Oxford Comma EnthusiastHere to Empower | Support | Elevate Women in Leadership (or their path to get there)
- Role
- Owner at Yello Marketing Hub
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Torrey McLeod
HELLO,Please allow me to introduce myself.Experienced marketing strategist, SEO specialist, graphic designer, and advertising professional with over a decade of experience. Versed in tracking KPIs and streamlining operations and communications across departments & marketing channels. I’ve spent years in front of C-level executives pitching to Fortune 500 companies as well as startups alike. Leading successful sales and marketing teams locally, nationally, & internationally is what I do.
Experience
Owner
Aug 2018 — Present · Austin, TX, US
Develop pitch decks for national & local brand C-level executives.• Create & manage implementation of marketing strategies & plans for small business, startups, medical, & national clients.• Build client competitor analysis presentations for C-level executives (SWOT, market positioning, & competitor SEM campaigns).• Setup digital marketing strategies & campaigns as well as analytical reports for current SM & SEM initiatives.• Create & pitch on-page SEO strategies to improve rankings on SERPs.• Product & project management rollout initiatives for entry to market & partnership launches.• Curate & manage messaging for press, client-facing, & internal company communications.• Assist in risk management & negative publicity consulting.• Collaborate with production, external creative teams, & 3rd-party contractors to manage the delivery process for creative & content across channels (digital, audio, social, print, OOH, & SEM).• Spearhead company-wide evaluations, focus groups, & interviews to understand company’s vision, mission, standing, & goals.
Education
The University of Texas at Austin
Postgraduate Degree, Artificial Intelligence for Leaders
The University of Texas at Austin
Bachelor of Science (BS), Advertising
2004 — 2008
The University of Texas at Austin
Post Baccalaureate Education, Pre-Medicine/Pre-Medical Studies/Pre-PA
2013 — 2015
LifeStart Training & Consulting, LLC
EMT, EMS
2014 — 2014
The University of Texas at Austin
Bachelor of Science (BS), Public Relations
2004 — 2008
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