Torrey L.
Product Marketing Manager
- Role
- Product Marketing Manager at Logisnext Americas Inc.
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Torrey L.
I’m a Product and Marketing leader with 20+ years of experience driving product strategy,…
Experience
Product Marketing Manager
Oct 2023 — Present · Houston, TX, US
Reporting to the Manager of Product Marketing, is responsible for driving the development and execution of product specific marketing strategy, including positioning, messaging, competitive differentiation as well as sales enablement efforts to support Logisnext\'s dealers, National Accounts and end-user customers. • Facilitated new product launches, to ensure seamless coordination between our Product Management, Marketing Communications, Sales and Training teams. • Supervised & executed product marketing plans for multiple product families while orchestrating with other stakeholders. • Served as product expert for assigned product portfolio, leveraging knowledge of customers, applications & competitors, to develop messaging & tools that resonates with buyers and empowers our sales channels to be successful.• Primary author / contributor of marketing functional specification for new product design. • Directed product tear-downs & product testing, developed ideas & content for special marketing programs.• Define & manage product value proposition to support business plans for product portfolio.• Develop technical training materials and provided training for internal and external customers. • Oversaw departmental projects, including competitive analysis, competitive testing and bench-marking, and development of Sales enablement tools.• Developed and coordinated projects and communication briefs across multiple product classes. Collaborated with Marketing Communications team, Product Development & Sales group on the development of all marketing content needed for product brochures, press releases, presentations, videos, campaigns and dealer news announcements. • Develop market analysis for assigned product portfolio to highlight trends, determine market share, and marketing positioning. Review market analysis and marketing strategy with executive team to determine company strategies to increase product market share and generate sales.
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