Torrey Munford

Sales Manager @Virginia Living

VA, US

Manage and mentor a six-person sales team to delivering consistent revenue growth at this major regional media outlet• Develop and assign leads, and oversee the business development life cycle to ensure successful optimization of each account• Create and conduct media sales trainings and workshops to ensure the team performs at peak levels• Work with the Publisher weekly to develop innovative multimedia integrated marketing packages• Successfully market a wide array of media products, from sponsorships and events to digital ads and eBlasts; innovate in the development of digital/print sponsored content platforms, as well as other hybrid platforms for maximum advertiser exposure• Build and nurture profitable relationships with senior and C-level management at top advertisers• Shape cross-sell opportunities for digital platforms that include display ads, e-newsletters, and social media coverage• Analyze market conditions and apply a research-driven foundation to create compelling tailored sales strategies• Organize up to 4 high-profile event sponsorships per year, such as TEDx and the Washington International Horse ShowKey accomplishments:o Played a key role on the four-person team that successfully launched and built Virginia Living into one of the most widely-read regional lifestyle publications, with over readers and a website that draws over UMVso Earned distinctions as the top sales performer for every issue since launch (over 85 to date)o Consistently delivered year-over-year revenue growth of up to 50%, including two consecutive million-dollar yearso Closed over $10 million in deals and built a book of business consisting of over 500 active clientso Launched the entire sales operation from the ground up, building and training the entire sales team and new hires, and creating an environment where sales professionals can blossom into top performers

University of North Carolina at Chapel Hill

Bachelor of Arts in Sociology