Travis Torres
Territory Manager @Western Systems Inc
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WORK HISTORY
Territory Manager @Western Systems Inc
Drive sales and business development in ITS and Traffic Management, focusing on traffic management solutions and intelligent transportation systems.• Build and maintain strong client and partner relationships, identify opportunities, and close deals to grow revenue and brand presence.• Support marketing initiatives, including campaigns, content, events, and product launches, to enhance visibility and customer engagement.
EDUCATION
De Anza College
Machining & CNC Operation Certifications
Cabrillo College
Business Marketing & Advertising
SKILLS
ABOUT TRAVIS TORRES
I’m a marketing and sales leader with 20+ years of experience helping brands grow, launch campaigns, and engage customers across Automotive, EV, ITS Traffic Management, Powersports, Action Sports, and Lifestyle brands. I combine strategy with hands-on execution to deliver results that drive awareness, sales, and loyalty.I’ve led campaigns and activations that include product launches, digital marketing, content creation, social media, PR, and athlete and collaborator partnerships.While leading marketing and sales in ITS and Traffic Management, I’m also launching a boutique agency to deliver innovative brand strategies across industries, helping brands grow, tell their story, and connect with audiences.When I’m not building brands or leading campaigns, you’ll probably find me shooting photography, playing loud guitars, riding bikes, driving classic cars or cooking tacos.
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