Andrew Lee
Director, Seo Strategy @RBC
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WORK HISTORY
Director, Seo Strategy @RBC
Toronto, ON, CA
Established and spearheaded the enterprise SEO Center of Excellence (COE), centralizing SEO strategy and execution across Royal Bank of Canada.Formulated and directed comprehensive SEO strategies encompassing both enterprise-level objectives and specific line-of-business goals.Developed and implemented standardized SEO frameworks to ensure consistent application of best practices across diverse teams and projects.Authored and disseminated SEO best practices and guidelines to elevate organizational knowledge and drive performance.Designed and delivered comprehensive SEO performance reports to stakeholders, providing actionable insights and demonstrating ROI.Led the evaluation, selection, and successful onboarding of key SEO tools and technologies to enhance team capabilities and efficiency.Managed and optimized SEO strategies for a diverse portfolio of lines of business, including Mortgages, Credit Cards, Bank Accounts, Business Banking, Investments, and Personal Loans, achieving measurable results.Championed SEO education and awareness throughout the organization, fostering a data-driven and customer-centric approach to digital marketing.Collaborated with cross-functional teams including Marketing, Content, Product, and Technology to integrate SEO considerations into all relevant initiatives.Stayed abreast of the latest SEO trends, algorithm updates, and industry best practices, proactively identifying opportunities for innovation and improvement.
EDUCATION
Sheridan College
Diploma (Advanced 3 year), Business Management - Marketing Coop
Ryerson University
BA, Marketing Management
Loyola
High School/Secondary Diplomas and Certificates
SKILLS
ABOUT ANDREW LEE
Global Digital Marketer with over 15 years of experience specializing in search engine optimization (SEO), content marketing and strategy, social media strategy (paid and organic), and growth hacking. I have led digital marketing strategies and execution globally – Canada, Australia, United States, Mexico, United Kingdom, Netherlands, South Africa, Italy, Denmark, and more.AREAS OF EXPERTISE:* Digital marketing strategy and execution* Digital content strategy* Growth hacking / marketing – developing go-to-market strategies and marketing plans* SEO – Strategy, technical, content, execution* Social media optimization and Marketing (SMO) – Paid and organic growth on multiple channels* Search engine marketing (SEM)/ pay-per-click ads (PPC)* App Store / Google Play Store optimizationWHO I HAVE WORKED WITH (AS AN EMPLOYEE AND FREELANCER):* eBay (Canada)* Kijiji (Canada)* Markplaats (Netherlands)* Facebook (Global)* Calibra - Facebook Crypto (Global)* Libra - Facebook Wallet (Global)* Microsoft (Canada)* PayPal (Canada)* Exposoft (Canada)* Catalyst (North America)* Drop (Canada)* Exposoft (North America)* CSDC Systems (North America)* SapientNitro (North America)* Mazda (Canada)* Netflix (USA)* RBC (Canada)* TD CanadaTrust (Canada)* SDIMktg (USA)* Jam3 (North America)* Summer Fun Guide (Canada)* 100 Steps 2 Startup (North America)* Unit9 (USA)* Jeep (USA)* Mazda (Canada)* Chrysler (North America)* Tweedehands (Belgium)* Vets Without Borders (Global)* Gumtree (Australia / South Africa)* Sewer Squad (Canada).+ Many more!
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