Victoria Yelland Riddell

Victoria Yelland Riddell

Publisher Parnerships Lead - North America @Linkby

New York, NY, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jun 2024 — Present

Publisher Parnerships Lead - North America @Linkby

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New York, NY, US

EDUCATION

2014 — 2015

RMIT University

Masters of Communication - Vice Chancellors Award for Academic Excellence

2009 — 2012

Monash University

Bachelor of Arts (B.A.), Communication and Media Studies

2013 — 2014

RMIT University

Graduate Diploma, Public Relations, Advertising, and Applied Communication

ABOUT VICTORIA YELLAND RIDDELL

I am a dynamic leader and strong negotiator, with 11+ years in digital publishing, sales, growth & team management. At Linkby, I\'m leading the charge in publisher growth and strategy as a Publisher Partnerships and Growth Manager (North America) based in New York. My role revolves around forging strategic alliances between D2C e-commerce brands and top-tier publishers such as The Daily Mail, Dotdash Meredith, Bustle Digital Group, CNN Underscored and dozens more. I specialize in nurturing existing relationships and uncovering new avenues for publishers to unlock their revenue potential. My expertise lies in dissecting publisher business models, analyzing performance metrics, and implementing tailored strategies to optimize audience monetization.

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Victoria Yelland Riddell — Publisher Parnerships Lead - North America at Linkby in New York, NY, US | Unifers