Tori Shulman

About Tori Shulman

We all have a vision of success, we just have to figure out how to get there. Same goes for brands. Whether its greater brand awareness or increase in revenue, I create advertising strategies for brands to exceed measurable business outcomes. I love translating data and complex technology, and have experience in programmatic media planning and buying.

Experience

1. Senior Manager, Performance Media

   Klaviyo

   Mar 2023 — Present

   Manage $25M-$50M in annual global media spend through Klaviyo’s pivotal transition from pre-IPO to public company, consistently hitting 30%–60% YoY revenue targets while keeping the team lean and highly efficient.Lead an activation team to execute integrated, full-funnel campaigns and foster cross-channel optimization. Led performance media entry into 27 international markets across APAC and EMEA: creative localization and region-specific media mixes to achieve 40%-80% annual lead growth in these new territories.Established an \"always-on\" testing framework, running multiple full-funnel experiments each quarter to ensure our strategies evolved as fast as the market, significantly driving down our overall CPAsAdvanced team’s AI fluency by piloting tools to reduce execution timeline such as leveraging AI for translations of keywords and copy, testing into AI Max

Education

• Bowdoin College

  B.A., Economics, Asian Studies

  2005 — 2009

• Questrom School of Business, Boston University

  MBA, Accelerated One-year International MBA Program, Marketing Concentration

  2011 — 2012

• Fudan University

  Chinese, Economics

  2008 — 2008

Skills

• Product Development
• Analysis
• Analytics
• Competitive Analysis
• Digital Media
• Social Media
• Word
• Data Analysis
• Pivot Tables
• Customer Relations
• Microsoft Word
• Customer Relationship Management (Crm)
• Marketing Research
• Business Development
• Media Planning
• Digital Marketing
• Marketing Strategy
• Microsoft Office
• Online Advertising
• Digital Strategy
• Social Media Marketing
• Salesforce.com
• Statistics
• Powerpoint
• Microsoft Excel
• Strategy
• Advertising
• Spss
• Online Marketing
• Product Marketing
• Excel
• Market Research
• Customer Service
• Management
• Lead Generation
• Vlookup
• Research
• Marketing