Tori Rolson
Chief Marketing Officer at The Aerial, BVI
- Role
- Chief Marketing Officer at Aerial Group
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Tori Rolson
I am a results-oriented marketer with expertise in launching successful 7 figure ventures in various industries through comprehensive marketing strategies and leading cross-functional teams to success. I have a proven track record of driving a brand’s revenue and growth from its concept stage onwards.
Experience
Chief Marketing Officer
Aug 2021 — Present
Led the coordination of teams across digital marketing, video production, sales, SEO, and public relations to ensure cohesive marketing strategies that drive revenue.• Implemented tailored marketing strategies, cross-promotional initiatives, and strategic partnerships to maximize brand exposure, audience reach, and market penetration for all entities while driving collective growth.• Managed project launches, including planning, execution, and delivery, ensuring adherence to timelines, budgets, and brand standards.• Led CEO\'s podcast from inception to four successful seasons with 1,380 downloads/episode. Crafted engaging titles and descriptions and managed distribution on social media and YouTube, boosting brand reach and driving lead generation for the parent company.Launched The Aerial, BVI brand – a luxury private island resort in the British Virgin Islands:• Crafted comprehensive marketing strategies based on competitive research for the successful launch of the island in the saturated luxury hospitality market to engage prospective guests and increase occupancy rates.• Led the design and development of the resort\'s website, overseeing the web-development team and personally setting up the booking engine. Managed the entire process, from conceptualization to optimization, ensuring seamless user experience and comprehensive analytics tracking for continuous improvement.• Enhanced the guest booking experience by automating and streamlining the reservations process, achieved through analysis of the sales process and training the sales team.
Education
University of Illinois Urbana-Champaign
Bachelor's degree, Advertising
2014 — 2018
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