Tori Helm

About Tori Helm

Highly creative, tenacious, team-oriented, scrappy marketing professional with significant client and agency-side experience on a global scale. Inspired by the opportunity to tackle “impossible” challenges, passionate about building consumer-led brands, and thrive in creating and maintaining strong and effective internal and external relationships.Specialties: Branding, Creativity, Relationship Building, Entrepreneurial Thinking, Product Development, Marketing & Advertising, Promotions, Partner/Sponsor Integration, Cross-Functional Collaboration, Mentoring, Process Efficiency Identification & Implementation, Developing Effective, Concise & Visually Appealing Presentations, Measurement/ROI Analysis, Digital & Social, Finding a Way to “Get it Done”

Experience

1. Manager - Global Brand Development & Marketing

   Hasbro

   Apr 2019 — Present · Pawtucket, RI, US

   Responsible for reinvigorating and growing classic adult game brands like Taboo, Trivial Pursuit, Catchphrase, and Scattergories, while pursuing new party games for a nuanced adult consumer driving significant YOY category growth.

Education

• University of North Texas

  BBA, Marketing

  2006 — 2008

Skills

• Advertising
• Budgets
• Direct Mail
• Online Advertising
• Sponsorship
• Social Media Marketing
• Media Planning
• Direct Marketing
• Marketing Communications
• Marketing
• Brand Management
• Marketing Strategy
• Promotions
• Mobile Marketing
• Interactive Marketing
• Account Management
• Digital Marketing
• Relationship Marketing
• Creative Strategy
• Sports Marketing
• Strategy
• Event Management
• Digital Strategy
• Interactive Advertising
• Brand Development
• Email Marketing
• Integrated Marketing
• Public Relations