Torie Melancon Roush

About Torie Melancon Roush

As a Solution Sales Executive at Equifax, I am the Data-Driven Marketing (DDM) subject matter expert for key partners in the Telecommunications, Utility, Travel, and Hospitality sectors. I provide high-value pre-sales consultation and solution design, architecting strategies for customer acquisition, retention, account management, and identity resolution.By leveraging Equifax\'s unique direct-measured financial data and economic insights, I enable clients to create smarter, data-driven, omni-channel marketing strategies that directly drive substantial business growth and success.

Experience

1. Solution Sales Executive, Data-driven Marketing

   Equifax

   Apr 2025 — Present

   Solution Sales Executive specializing in Data-Driven Marketing at Equifax, empowering businesses to unlock the full potential of their marketing strategies by leveraging Equifax\'s robust data assets and advanced analytics. I develop and deliver tailored solutions that enable clients to target their audiences, personalize customer engagement, and drive measurable ROI.

Education

• Kennesaw State University

  Bachelor Business Administration, Management

Skills

• Sports
• Strategy
• Media Planning
• Pay Per Click (Ppc)
• Brand Awareness
• Social Media Marketing
• Digital Media
• B2b
• Direct Marketing
• Account Management
• Advertising
• Sponsorship
• Sales Management
• Integrated Marketing
• Social Media
• Sports Marketing
• Content Strategy
• Marketing Strategy
• Marketing Communications
• Business Development
• Digital Marketing
• Event Management
• Radio
• Television
• Advertising Sales