Victoria Gutierrez

About Victoria Gutierrez

I am a creative, enterprising global director of marketing recognized for delivering demand-generation strategies and leading exceptional marketing teams to develop and continually improve data-driven marketing strategies.I have earned numerous awards and recognition as a result of my true passion for excellence in marketing and communications. I am an active leader, executing multiple events aimed at growing ROI and the bottom line, truly igniting explosive revenue growth.Throughout my career, I have provided guidance in moving forward various initiatives, including a quality improvement project that increased morale and doubled sales.As a Marketing, Communications, and Global Events director, I continually identify opportunities to improve operations and drive continuous improvement while keeping customers at the heart of every decision and endeavor. As a hands-on leader, I am highly adaptable to any situation presented with an exceptional ability to create a culture of collaboration, performance, and professional development.CAREER HIGHLIGHTS: Reinvigorated an entire marketing department that was instrumental in all marketing, event, and digital assets with four, Tier 4 launches within the division. Lead seamless product launches by uncovering inefficiencies and implementing tools and solutions to ensure world-class product quality while enhancing accountability and responsibility across the organization. Skilled in data synthesis and analysis, promoting a data-based marketing culture while implementing sound strategies consistently driving organic revenue growth. Proven history of building high-performing teams and attracting top talent in the industry. AREAS OF EXPERTISE:Pipeline Generation | Relationship Management | Market Analysis & Planning | Demand Generation Strategies | Digital Experience Transformation | Multi-Channel Go-To-Market (GTM) Strategy | High-Quality Team Development | Budget Forecasting & Management | Brand Development | KPIs & Performance Management | B2B & B2C Marketing | Commercialization Tactics | HubSpot | Marketo | Salesforce | Workfront | Basecamp | monday.com | CventAWARDS: Selected as the Marketing Department\'s recipient for the \"Above and Beyond Top 10%\" award (Luminex 2014, 2015, 2016, 2017 & 2018) Marketing Partner of the Year - Dx (Luminex 2014) CAPP Team Impact Award - November, 2013 (Luminex) CAPP Team Impact Award - February, 2014 (Luminex) CAPP Team Impact Award - May, 2014 (Luminex)

Experience

1. Sr Director Global Marketing Communications, Events, and Digital

   Abbott

   Aug 2021 — Present · Austin, TX, US

   Hired to spearhead critical initiatives that increased global communications while improving brand awareness and positioning. Lead seamless product launches by uncovering inefficiencies and implementing tools and solutions to ensure world-class product quality while enhancing accountability and responsibility across the organization. Manage large budget while guiding the convention and events team to execute 125 programs - in person and virtually. Implemented process and workflow improvements, adopted across various business units.HIGHLIGHTS: Inspire, build, and lead a top-tier marketing team of 14+ with 4 direct reports, consistently surpassing marketing goals. Launch a comprehensive restructuring initiative to establish and develop a new Marketing Communications (MarCom) department crucial to the department’s success all within 60 days of hire. Yield a 78% open rate and facilitated lead measurement for sales representatives having established a well-defined digital advisory plan and implemented an efficient lead customer journey process using Marketo. Develop and implement a comprehensive 3-year vision mapping plan, aligning individual contributions with overall strategic goals, significantly boosting organizational efficiency and employee engagement. Establish an internal, bi-weekly communication newsletter, catering to an audience of divisional leaders. Initiate and direct 5 go-to-market (GTM) strategies for Abbott\'s next-generation products, utilizing integrated marketing communications programs.

Education

• Texas State University

  Bachelor of Arts - BA, Mass Communication/Media Studies

  2003 — 2006

Skills

• Start-Ups
• Creative Direction
• Program Management
• Marketing Communications
• Email Marketing
• Product Marketing
• Recruiting
• Digital Marketing
• Event Planning
• Multi-Channel Marketing
• Management
• Marketing
• Web Analytics
• Integrated Marketing
• Budgets
• Brand Management
• Marketing Strategy
• Market Research
• Project Planning
• Analytics
• Training
• Project Management
• Demand Generation