Tori Whalen
Growth Marketing at Goldcast
- Role
- Growth Marketing Manager at Goldcast
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About Tori Whalen
Demand generation sits at the intersection between data driven decision making and creativity. Over the past 7+ years, I\'ve grown my expertise in a diverse set of tools, technologies and strategies to create clear, engaging marketing campaigns and programs for B2B SaaS companies.
Experience
Growth Marketing Manager
Jun 2025 — Present
Design and execute multi-channel demand generation campaigns to grow brand awareness and drive qualified pipeline- Build and optimize lead nurture programs, segmentation strategies, and conversion funnels to improve lead-to-opportunity rates- Collaborate cross-functionally with sales and ABM teams to identify, qualify, and accelerate high-potential accounts- Track and analyze campaign ROI, lead quality, and conversion metrics to optimize marketing performance
Education
Western Washington University
Bachelor of Arts (B.A.), Communication Studies, Minor International Business
University of Washington
Continueing Education Certificate , Digital Marketing
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