Tori Highland
Senior Associate, Paid Social @Omnicom
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WORK HISTORY
Senior Associate, Paid Social @Omnicom
EDUCATION
Ithaca College
Bachelor of Science in Television-Radio and minors in Legal Studies and Communication Studies, Radio and Television
ABOUT TORI HIGHLAND
With 8+ years of experience in paid social media advertising and marketing, I bring a strong focus on creating and optimizing impactful campaigns for diverse brands. At World of Good Brands, I contributed to the success of their platforms, including Well+Good, Livestrong.com, and Hunker, by aligning campaign strategies with client goals. I\'m passionate about leveraging data-driven insights and fostering collaboration. I aim to deliver results that resonate with audiences while supporting organizational growth. I have managed branded social campaigns across platforms such as Facebook, Instagram, and TikTok, achieving client objectives for impressions, engagement, and clicks.
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