Tori E. Bright
Marketing Research Professional
- Role
- Marketing Research Data Analyst Administrator at Lifetime Products
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Tori E. Bright
My professional objective is to provide decision makers with high-quality, actionable…
Experience
Marketing Research Data Analyst Administrator
Sep 2012 — Present · Clearfield, UT, US
Manage the entire marketing research process from project conception to presentation to stakeholders across the company, including study design, project implementation (fielding/programming surveys, conducting IDI interviews, moderating focus groups), data analysis, and reporting- Provide Marketing Department, engineers, Sales Department, and senior management with marketing environment analyses for potential product releases- Perform primary and secondary research to meet business needs- Program effective questionnaires using Qualtrics Research Suite/Insight Platform- Field targeted online studies using Lucid Marketplace/Cint- Produce reports and compile insights to support Lifetime’s retailers in offering the optimal product offering mix to their consumers- Create monthly economic reports for executive management- Introduced and implemented a gap analysis customer satisfaction system to obtain actionable feedback from our customers- Optimized weekly business intelligence reporting process, decreasing time investment per report by over 67%, while increasing the amount of useful data
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