Torey Axelrod
Manager, Digital Merchandising @American Greetings
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WORK HISTORY
Manager, Digital Merchandising @American Greetings
Lead digital merchandising strategy across web and mobile platforms for multiple brands, driving improvements in conversion, engagement, and subscription growth Own end-to-end merchandising execution, including homepage strategy, campaign launches, and key seasonal moments Partner cross-functionally with marketing, product, and creative teams to deliver cohesive, customer-first experiences Leverage data, testing, and performance insights to continuously optimize placement, messaging, and user journeys Spearhead multi-brand merchandising strategies that align business goals with customer needs and behaviors
EDUCATION
The Ohio State University
Bachelor of Science, Fashion & Retail Studies: Product Development
ABOUT TOREY AXELROD
I am an e-commerce and digital pro with years of experience working with everything from startups to big-name brands. I love creating online experiences that actually make people want to stick around whether that’s driving engagement, boosting conversions, or keeping customers coming back. I lean on data, but I also keep an eye on trends to make sure every digital touchpoint feels seamless and on point.I’ve done a bit of everything from fashion to furniture and subscription services, so my experience spans e-commerce strategy, digital marketing, merchandising, UX/UI, and personalization. Basically, I love to help brands make their sites smarter, smoother, and more profitable.What I do best:E-commerce Strategy & OptimizationDigital Marketing & PersonalizationUX/UI & Customer JourneysConversion Rate Optimization (CRO)Improving Acquisitions and RetentionTrend Spotting & Product DevelopmentInsights & AnalyticsTech & tools I have experience with:Shopify & Shopify Plus, Klaviyo, HubSpot, WordPress, Contentstack, Constructor, Adobe, Oracle, Magento, Google Analytics, Dynamic Yield, Contentsquare, Quantum Metrics, Tableau, JIRA, Confluence, ASANA, Teamwork, Monday, HTML & CSS, SEO, Photoshop, Microsoft Office, Google SuiteI’m all about learning and keeping up with the fast-changing digital world. I enjoy leading projects or jumping in with cross-functional teams, and I always aim to push boundaries and deliver smart, results-driven solutions.\"Do something your future self will thank you for.\"
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