Tora Soderlind

Head of Marketing, Communications & Digital @Changeworks

Edinburgh, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2025 — Present

Head of Marketing, Communications & Digital @Changeworks

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Lead Marketing, Communications and Digital team.Chair of Digital Board, implementing Changeworks\' AI roadmap.Develop strategies for B2B and B2C marketing to increase awareness and strengthen Changeworks\' position as a leading social enterprise and charity in Scotland.

EDUCATION

2003 — 2006

University of Sussex

BA 2.1, English Literature & Media Studies

SKILLS

Marketing CommunicationsMarket ResearchMarketingOnline MarketingStrategic CommunicationsSocial MediaSocial Media MarketingCopywritingEmail MarketingPublic RelationsMedia RelationsDigital Marketing

ABOUT TORA SODERLIND

With over 17 years’ experience across environmental, charity, art and education sectors, I have a track record of delivering successful, insight-led B2C and B2B marketing communication campaigns, using the full marketing mix. I am self-motivated and results-driven, with excellent interpersonal and communication skills. I\'m experienced in leading and developing teams, alongside managing stakeholder and agency relationships. At Changeworks, I currently head up the Marketing Communications & Digital team, and led the recent award-winning brand refresh project and awareness campaign, which saw a 15% increase in brand awareness. Chair of Changeworks\' Digital Board, I\'m also leading on implementing the organisation\'s AI roadmap.

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Tora Soderlind — Head of Marketing, Communications & Digital at Changeworks in Edinburgh, GB | Unifers