Tooba Khalid
Customer Marketing Specialist - Digital Cross-sell @Bell
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WORK HISTORY
Customer Marketing Specialist - Digital Cross-sell @Bell
Introduced cross-sell functionality online and directed transformative cross-sell campaigns, accomplishing 34M impressions and 80% YOY growth in wireline, plus 12% in wireless, improving activations and market share.• Pioneered push notifications, attaining 8% open rate, 6M impressions, incremental sales and audited digital portfolio including MyBell App, leading to 5M incremental touchpoints and exceeding Q4 sales targets by 20%.• Created and executed reporting trackers and matrix, increasing organizational efficiency and processes, reducing lead times by 7 days.
EDUCATION
Beaconhouse
A level
Institute of Business Administration
Bachelor’s Degree, Entrepreneurship/Entrepreneurial Studies
University of Cologne
World Business Dialogue, Economy
Madison High School
High School Diploma
Smith School of Business at Queen's University
Master of Management Analytics
Harvard University
Conference , Business and Entrepreneurship Track
SKILLS
ABOUT TOOBA KHALID
Marketing professional with 6 years of brand management and new product development experience in the CPG sector. Skilled in formulating, designing, and executing integrated marketing campaigns by converting consumer insights and data analytics into effective business strategies. Strong interpersonal skills and consistent collaboration with cross-functional and agency teams to execute with excellence have been my key to success.
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