Tony Zubek
Loyalty & Brand Strategy
- Role
- Senior Director, Loyalty Programs at Pax8
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Tony Zubek
Innovative and results-driven loyalty and branding executive with a proven track record of crafting customer-centric strategies that elevate brand loyalty and drive positive ROI. Adept at inspiring teams and fostering cross-functional collaboration to enhance the customer journey and lifetime value. Recognized for transforming brand perceptions and increase sales through innovative marketing initiatives.
Experience
Senior Director, Loyalty Programs
Jun 2025 — Present · Columbus, OH, US
Led the strategy, operations and ongoing development of the Voyager Alliance Partner Program designed to streamline key services at Pax8 with an emphasis on value enhancements.• Developed and executed a global, points-based B2B rewards program designed for Partners using agile methodologies, offering Pax8 exclusives including studio/podcast support, MDF funding, academy services and discounted Vendor offerings.o The successful pilot in EMEA exceeded expectations with a 92% opt-in rate from Partners. o The program is projected to generate $13M in incremental recurring revenue while reducing attrition of top tiers by 15% in the first year after full launch.• Fostered top tiers through ongoing global advisory council sessions and multiple discussions with Partner leadership.• Developed data-driven personas and insights to inform decisions on growing partner performance through sales and vendor opportunities utilizing AI and the creation of Power BI dashboards used across the organization.
Education
Baldwin Wallace University
Bachelor of Arts - BA, Communications
Tiffin University
Master of Business Administration - MBA, Business Administration and Management, General
Skills
- Product Marketing
- Social Media Marketing
- Strategic Partnerships
- Strategic Leadership
- Sales
- Strategy
- E-Commerce
- Mobile Devices
- B2b
- Direct Marketing
- Customer Retention
- Marketing Management
- Email Marketing
- Product Launch
- Brand Development
- Debit Cards
- Social Media
- Program Management
- Advertising
- Multi-Channel Marketing
- Product Management
- Leadership
- Mobile Marketing
- Product Strategy
- Management
- Loyalty Programs
- Team Motivator
- Marketing
- Coaching Staff
- Team Leadership
- Prepaid Cards
- Product Development
- Direct Mail
- Sales Process
- Online Marketing
- Process Improvement
- Analytics
- Business Strategy
- Brand Management
- Cross-Functional Team Leadership
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