Tony Wuennenberg

About Tony Wuennenberg

Strategic leader in multi-million dollar global enterprise, positioning teams and departments for optimal performance and tremendous corporate profits.* Lead multi-million dollar sales growth in consumer packaged goods industry for 31 years.* Built National Network of Perishable and Grocery Brokers for the entire US.* Manage Broker Network specializing in Frozen Food, Grocery & Perishable Departments.* 31 years Broker Management & Development experience* Extensive background in building sales through co-marketing programs, creative sales & marketing innitiatives targeting new consumers and building programs using professional sports teams and regional TV and Radio partners.* Manage national chain retailers, regional wholesalers, and regional independents while controlling $122M in Sales and $24.3M trade / marketing budget.* Demonstrate expertise in account, program, and event development; market positioning and expansions; co-branding; information and solution-based sales; and P&L Management.* Draft innovative initiatives to realize demand in nonexistent markets.* Build and motivate high-performance, cohesive teams throughout the US.* Surpass projected goals through outstanding corporate relations* Extensive training in Fact Based Selling using Nielsen and IRI, leading to Category Captain / Category Leadership roles with retailers across the Midwest.* 10+ years developing Private Label Business with leading retailers in the Midwest* Strong background in Pioneering Brands, building Household Penetration, Generating New Consumers plus driving Repeat Purchase* 30 years experience in Event Marketing / In Store Marketing / Shopper MarketingEXPERTISECorporate Leadership • Strategic Planning • Business Development • Capital Generation & Savings Budgeting & Forecasting • Program Development & Execution • Team Building & Direction Negotiations • Corporate & Client Communications • Executive Presentations • Problem SolvingSpecialties: Customer Specific Marketing, Market / Region / National Level Co-Branding Programs, Brand / Community Development, Brand Loyalty

Experience

1. Business Development Manager

   Mowi USA

   May 2021 — Present

   Responsible for developing MOWI branded fresh fish skin pack customer base throughout the United States. Responsibility includes managing broker network assigned to the accounts, developing new business and building on existing business. Major Retailer Responsibilities: Safeway / Albertsons divisions in the West, Jewel, Associated Wholesale Grocers (all divisions), UNFI (all divisions throughout the US), Brookshire Grocery, Schnucks, Save a Lot, HyVee, Savemart, Raleys, WINCO, and all independent retailers in the Midwest and West. Also responsible for working with 3rd party distributors throughout the Midwest and West.

Education

• University of Missouri-Saint Louis

  Business Managment and Organizational Behavior, Marketing and Business

  1988 — 1992

Skills

• Key Account Development
• Strategic Planning
• Trade Marketing
• Consumer Products
• Product Development
• P&L Management
• Iri
• Key Account Management
• Spectra
• Management
• Team Building
• Business Development
• Income Statement
• Categorization
• Leadership
• Pricing
• Account Management
• Sales Operations
• Direct Store Delivery
• Sales Management
• Solution Selling
• Business Planning
• Merchandising
• Crm
• Retail
• Budgets
• Food
• Brand Loyalty
• Community Development
• Nielsen
• Market Planning
• Advertising
• Grocery
• Fmcg
• Sales
• Training
• New Business Development
• National Accounts
• Customer Insight
• Forecasting