Tony Wessels

About Tony Wessels

High–performance executive leader with over 20 years of experience driving marketing results for business-to-business enterprise SaaS companies. A proven track record of providing marketing leadership to high-growth companies from early-stage pre-IPO to category leaders. I have a business-first philosophy which focuses on how marketing can drive the business: driving revenue, establish the company brand, and operational excellence (for scalability). Domain expertise: financial, security software, spend management, networking, and storage.Results-driven marketer with expertise in customer acquisition and retention to drive immediate sales pipeline growth and long-term market share using analytics, market segmentation and sales pipeline modeling. Demand generation programs include email marketing, web marketing SEO, SEM, social media, content marketing, and events.Customer-centric marketer focused on leveraging customer success to help accelerate sales, increase cross-sell/up-sell revenue and strengthen a company\'s brand. Work closely with CEO, executive team, and board of directors to establish the company as a market leader through positioning, messaging, analyst relations, and corporate communications. Dynamic public speaker and company evangelist to increase company awareness in the market. Presents at all levels from user conferences to major industry events. Additional areas of expertise include: product marketing, pricing, content marketing, sales enablement, corporate identity, digital marketing, corporate communications, and channel marketing.

Experience

1. Interim Chief Marketing Officer

   Ethics And Compliance Initiative Eci

   Sep 2022 — Present · VA, US

Education

• The University of Texas at Dallas

  B.A., English

  1980 — 1984

• The University of Texas at Dallas

  Bachelor's degree, English Language and Literature/Letters

Skills

• Software as a Service (Saas)
• Marketing Automation
• Email Marketing
• Storage Software
• Brand Development
• Lead Generation
• Customer Acquisition
• Saas
• Enterprise Software
• Demand Generation
• Branding & Identity
• Search Engine Positioning
• Online Advertising
• Positioning
• Leadership
• Pricing Strategy
• Product Marketing
• Market Research
• Strategy
• Cross Channel Marketing
• Team Leadership
• Salesforce.com
• Sales Enablement
• Storage
• Enterprise Storage
• Google Adwords
• CMO Management
• Marketing
• Public Relations
• Product Management
• SEO
• Brand Management
• Online Marketing
• Corporate Communications
• Corporate Positioning
• Marketing Communications
• Web Analytics
• Integrated Marketing
• Start-Ups
• Storage Area Networks