Tony Vitali
Web Strategist | Experience Design Leader | Website-as-a-Product Practitioner
- Role
- Sr Manager, Digital Experience at Synopsys Inc
- Location
- Santa Rosa, CA, US
- LinkedIn followers
- 500 followers
About Tony Vitali
With over 19 years of experience, I am passionate about building and scaling exceptional design teams and digital products. My career spans agency and in-house roles, startups, Fortune 100 companies, and everything in between. I help drive innovation and deliver solutions that generate meaningful impact and revenue.I believe in collaboration, continuous improvement, and hiring great people to unlock the best work possible. As a product and user experience expert, I combine strategic thinking with a craftsman’s attention to detail. My leadership approach is grounded in positivity, mentorship, and fostering environments where teams thrive.I practice product design, brand and content strategy, human-centered design, design thinking, visual design, user research, product prototyping, brand storytelling, and meditation.
Experience
Sr Manager, Digital Experience
Jan 2026 — Present · Sunnyvale, CA, US
As Senior Manager of Digital Experience, I help define the overareching site strategy, page-level content strategy, and user experience design on Ansys.com, and Synopsys.com. This role sits at the intersection of UX funnels, data, and experimentation—defining where we focus, how we learn, and how we translate those learnings into site-wide improvements, personalization, and better journeys from first touch to sales.I operate as a hands-on leader: setting direction, shaping frameworks and playbooks, and partnering with cross-functional teams, while enabling specialists to execute deeply in their domains.
Education
University of Minnesota Duluth
Bachelors in Design, Graphic Design, Photography, Minor: Business
2002 — 2007
Skills
- Adobe Creative Suite
- Advertising
- Video Editing
- Art
- Photography
- Brand Development
- User Experience Design
- Social Media Marketing
- Art Direction
- User Interface Design
- Graphic Design
- Branding & Identity
- Marketing Strategy
- Web Design
- Video Production
- Photo Shoots
- Marketing
- UX/UI
- Creative Strategy
- Indesign
- Social Media
- Creative Direction
- Interaction Design
- Concept Development
- E-Commerce
- Corporate Identity
- Adobe Illustrator
- Branding
- Visual Communication
- Entrepreneurship
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