Tony Venturella

About Tony Venturella

Dynamic & strategic SaaS/Tech Field/Event Marketing Leader with a proven record of…

Experience

1. Field Marketing Manager

   Simpro Software

   Jun 2024 — Present

   North American Field Marketing Manager Build and implement the eld marketing strategy and plan for each calendar year, aligned with GTM and business objectives. Create, manage and update the eld marketing budget for the entire region’s marketing plan. Collaborate with the integrated campaigns team to incorporate campaigns into eld events. Plan and execute marketing events and initiatives that build the Simpro brand and create a healthy pipeline. Manage all aspects of event coordination including: strategy, budget, objectives, messaging, contract negotiations, vendor relations, site selection, agenda planning, logistics, merchandise, stafng, on-site execution and post-event lead handling. Execute conferences supporting customer engagement and expansion. Ensure all events are aligned with integrated campaigns and our core ICP. Optimize results in terms of awareness, inquiries and revenue. Coordinate program planning and execution with sales & marketing stakeholders. Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts. Ensure messaging and positioning is consistent with overall marketing strategy. Partner with integrated campaigns to extend the campaign themes and messaging. Collaborate closely with Sales and BDR leaders to understand business objectives and develop aligned plans to support GTM needs. Partner with integrated campaigns to support relationships with industry associations, event leaders, publications and community organizations. Collaborate with the partnerships team for opportunities that drive business goals. Oversee Simpro’s presence at relevant industry events including speaking and sponsorship opportunities. Dene, track and report on metrics, utilizing this to identify opportunities for continuous improvement. Forecast, evaluate, and report on campaign effectiveness and ROI as well as sharing of key learnings and outcomes.

Education

• Indiana University of Pennsylvania

  Bachelors of Science

Skills

• Nutrition
• Social Media Marketing
• Event Planning
• Newsletters
• Email Newsletters
• Graphic Design Campaigns
• Graphic Design
• Leadership
• Creative Direction
• Marketing
• Management
• Social Media
• Personal Training
• Editing
• Email Marketing
• Video Production
• Health
• Facebook
• Training
• Advertising
• Sales