Tony Simerman

About Tony Simerman

CEO and Creative Director in music merchandising for Superfans.creating officially…

Experience

1. CEO, Creative Director

   Knucklebonz, Inc

   Feb 2003 — Present · San Francisco, CA, US

   Leading direct to fan collectible products for music, sports and entrainment. KnuckleBonz Collectibles are created for the music Superfan in the Rock Iconz®, 3D Vinyl® and ON Tour ® Collector Series. For over 21 years KnuckleBonz has worked with the music industry\'s greatest artists to bring the coolest music merchandise to music fans worldwide.* KnuckleBonz is rolling out a first of its kind digital fan experience. Music Superfans access to their best-in-class high-end collectibles in a completely customizable digital hang-space. Album art comes to life in amazing 3D. Digital truly meets physical for the first time…* Designs, manufactures & markets officially licensed collectibles from Music for both physical and digital distribution.* Directing company vision for collectible/toy products and brands that sell into both specialty retail and D2C channels and online.* Heading all phases of production including concept and product design, art direction, and project management to deliver stunning limited edition toys and collectible figures for artists and properties such as Rolling Stones, Guns n\' Roses, AC/DC, Metallica, Iron Maiden, The WHO, Jimi Hendrix, Led Zeppelin, Pink Floyd, QUEEN and many others.* Creating and maintaining licensing partnerships with a “who’s who” of artist management and content studios such as the Live Nation®, Global Merchandising, SONY®, Universal Music® and many others. • Develop and oversee the extensive international wholesale and distribution channels in the EU, China, Russia, Japan, Australia, Canada, North America, Central & South America.* Founded original Guitar Hero brand and trademark.(Sold to Activision 2006)

Education

• Virginia Tech

  BA Communications

Skills

• Public Relations
• Viral Marketing
• Business Strategy
• Video
• Mobile Content
• Online Advertising
• Digital Distribution
• Interactive Entertainment
• Product Development
• Gaming
• Iphone
• Product Strategy
• Strategic Partnerships
• Production
• Media & Entertainment
• Digital Media
• Mobile Games
• New Business Development
• Team Building
• Television
• Product Management
• Online Marketing
• Affiliate Marketing
• Mobile Applications
• Film
• Entertainment
• Game Development
• B2c
• Marketing Strategy
• Mobile
• Content Creation
• Console
• Product Marketing
• Team Management
• Social Networking
• Online Gaming
• New Media
• Licensing
• Creative Development
• Brand Development