Tony Silva

Vice President - Strategic Initiatives @Albertsons Companies

San Francisco, CA, US
MOBILE NUMBERS
+15•••••••27

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WORK HISTORY

Feb 2018 — Present

Vice President - Strategic Initiatives @Albertsons Companies

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San Francisco, CA, US

Strategic Initiatives focused on Pricing including evaluation, analytics, insights, recommendations, external forces (competition), price perception, customer value proposition, and P&L impact. Project owner & leader of Base Price and Promotional Price Optimization, Competitive Intelligence and Loyalty Marketing strategies.

EDUCATION

N/A

California State University - East Bay

BS Business Administration, Accounting option

SKILLS

Pricing StrategyBusiness IntelligenceStrategic PlanningFinancial AccountingStrategyMarketing ResearchCrmForecastingManagerial FinanceMarket AnalysisFinancial AnalysisStrategic PartnershipsAnalyticsPricingPMarket ResearchMarketingCross-Functional Team LeadershipTeam BuildingManagementMarketing StrategyAnalysisFmcgFinancial ReportingInventory ManagementM&a AnalysisCorporate FinanceCustomer InsightLeadershipFinancial ModelingEnterprise SoftwareDigital MarketingSegmentationProject ManagementFast-Moving Consumer Goods (Fmcg)Customer AnalysisCustomer Relationship Management (Crm)RetailLoyalty MarketingDirect Marketing

ABOUT TONY SILVA

Innovative senior executive with the unique ability to translate information into actionable strategies that drive sales revenue, profit, and shareholder value. Excels at influencing and leading change; communicates and collaborates effortlessly at all levels of an organization from CEO to analyst. Leverages strong cross-functional leadership and diverse partnering capabilities to streamline efforts and maximize results. Proven track record of consistently exceeding expectations in the following areas: P&L and Project ManagementFinancial Planning & Forecasting Strategic initiativesAnalytics, Insights & Decision SupportLoyalty & Marketing StrategyCustomer Relationship MgmtBig Data; Data Driven InsightsBI, Systems & Technology SolutionsMaster Data ManagementPricing & Promotion OptimizationOperations Optimization

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