Tony Pals

About Tony Pals

VALUE PROPOSITION I combine progressive and comprehensive campaign development…

Experience

1. Director of Communications

   American Educational Research Association

   Mar 2013 — Present · Washington, DC, US

   Serve key role driving communications and industry engagement through AERA’s mission of advancing the field of education research. Leverage vision, innovation, and leadership to develop and execute a strategic communications program to promote AERA positions, programs, and events; build public awareness of the value of education research; and connect researchers to broader audiences. Create and launch integrated communications programs, leading operations that include media relations, website and micro-sites, social media, membership communications, video production, graphic design, public briefings, and event marketing. Analyze and modify campaigns to assess and drive audience engagement, audience growth, and open rates/click-through rates of published content, which has expanded the association\'s social media reach, boosted top-tier media coverage, raised event attendance, increased readership, and enhanced the website user experience. Advise executive leadership on strategic communications that support organization goals. Leverage expansive contact portfolio to significantly improve media placements, cultivating relationships with national media contacts to regularly generate coverage of association-published research and policy positions in top-tier outlets. Identify, recruit, and manage top-performing communications professionals, maximizing impact by managing consultants, developing and managing work plans, establishing processes, and overseeing budgets to drive multifaceted marketing and communication campaigns.

Skills

• Writing
• Editing
• Web Content Management
• Publicity
• Public Relations
• Internal Communications
• Media Relations
• Speech Writing
• News Writing
• Feature Articles
• Message Development
• Spokesperson
• Social Media Marketing
• Corporate Communications
• Newspapers
• Nonprofits
• Marketing Communications
• Content Development
• Ap Style
• Web Content
• Communications Planning
• Copy Editing
• Publications
• Strategic Communications
• Journalism
• Press Releases
• Social Media
• Crisis Communications
• Newsletters
• Blogging
• Higher Education