Tony Lopez

About Tony Lopez

I\'m Tony Lopez—a dedicated automotive professional with nearly 20 years of experience driving results and building trust in independent dealership operations. My specialty is blending product expertise with people-first service, particularly in the high-growth segments of electric vehicles and luxury pre-owned inventory. I’ve built a reputation for creating no-pressure, fully transparent buying experiences that turn clients into lifelong advocates.But my value doesn’t stop with cars.I’m also a lifelong ice hockey player with 38 years on the ice and a deep understanding of how sports shape character, leadership, and community. I’ve coached youth soccer and travel softball, where I’ve found incredible purpose in helping young athletes grow in confidence, skill, and grit. Whether it\'s on the field, the ice, or in the showroom, my mission is the same: lead with integrity, build meaningful relationships, and create something lasting.I love what I do and I’m currently exploring opportunities with visionary automotive organizations that are expanding their footprint—not only in the EV and luxury markets, but also in ventures that tie into community, youth development, or even sports. I bring a dual-threat mindset: proven dealership performance, and the ability to lead, mentor, and inspire beyond the sales floor.I’m a proud husband to a top-producing realtor and father to two incredible kids—a rising softball star and an energetic four-year-old just entering his own sports journey. For me, the future is about aligning with a leadership-driven team that’s building more than just a business—it\'s about building legacy.Let’s connect if you believe in doing things the right way, developing people, and turning potential into something real.

Experience

1. General Manager

   Iqautos

   Jun 2006 — Present

   Responsible for providing a unique and fresh car buying experience. Have personally handled vehicle transactions (totaling $100M+) from cradle to grave and trained team to handle additional vehicle transactions. My team and I individually handle leads from CRM to the final follow up process to provide clients a seamless buying experience- Experience in implementing, troubleshooting, and improving digital retailing tools to make shopping easier and keep clients engaged (CarNow and Capital One Digital Retailing)- Involved in all sales aspects from A-Z with excellent understanding of sales processes to maximize efficiency of leads- Keen buying understanding for both new inventory and trade-ins (using vAuto as purchasing and appraisal software)- Excellent understanding of compliance and regulations and well trained in fraud detection- Meaningful and long lasting relationships with banks and F&I companies (Ally Bank, Capital One, JPMorgan Chase, iThink Financial Credit Union, LGE Community Credit Union, Wells Fargo, and Alphera Financial)- Promote company reputation and retargeting of repeat clients (I am a huge advocate of doing this, your past clients are your best marketers and most raving clients)- Thorough understanding of title processes (in-state and out-of-state)- CRM and DMS knowledge with past experience using VinSolutions, DealerSocket, DealerFire, Dominion, DealerCarSearch, and Fraser to name a few- B2B outreach establishing relationships with other like minded, industry professionals- Thorough floor plan experience with NextGear & AFC- Great understanding of how vehicle recon processes help with the bottom line and ultimately lead to more sales (currently using Rapid Recon software for this.)- Experience in training sales staff members to handle deals from cradle to grave for lean operations- Always educating myself and staying on top of current market trends and happenings- Continually meeting and exceed sales goals

Education

• Kennesaw State University - Michael J. Coles College of Business

  Bachelor's Degree

  2003 — 2007

Skills

• Profit
• Social Media
• Selling
• Automotive
• Customer Satisfaction
• New Business Development
• Sales Management
• Market Analysis
• Retail Sales
• Crm Program Management
• Forecasting
• Cold Calling
• Social Networking
• Sales Process
• Account Management
• Management
• Direct Sales
• Crm
• Solution Selling
• Lead Generation
• Leadership
• Retail
• B2b
• Integrated Marketing
• Marketing
• Purchasing
• Salesforce.com
• Crm Databases
• Inventory Management
• Business-to-Business (B2b)
• Social Media Marketing
• Sales
• Advertising
• Business Development
• Marketing Strategy
• Brand Development
• Sales Operations
• Customer Retention
• Customer Service