Tony Lacy-Thompson
Director of Marketing at Dhyan | Growth Marketer | IoT | AI | Voice Over Artist
- Role
- Director of Marketing at Dhyan Networks And Technologies
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Tony Lacy-Thompson
Growth and product marketing director with over 10 years successful experience in startup and enterprise-size B2B businesses, high-level and hands-on. Strong ability to increase brand awareness and generate demand through digital marketing, PR and ABM initiatives. Experienced in data-driven analytics, content creation, sales enablement, and positioning through storytelling, public relations, and sales/customer partnerships. Excellent presenting and written communication skills. Good understanding of AI/ML, ADAS, IoT (software and hardware). Certified in HubSpot Inbound Marketing, Google Analytics, Google AdWords. Experience with Salesforce, Zoominfo, Mailchimp, etc.
Experience
Director of Marketing
Dhyan Networks And Technologies
Mar 2021 — Present · San Jose, CA, US
Created marketing function for IoT device mgmt company.• Created content (blogs, white papers, presentations, case studies) for 5G and smart streetlight management. Created style guide, rebuilt website, SEO, wrote/distributed newsletters. • Cold called suspects to better understand pain points and create customer personas/ICP. Wrote prospecting emails and trained SDRs, call scripts. Worked closely with sales and product mgmt.• Researched new markets. Wrote and distributed monthly press releases. Briefed press and analysts resulting in coverage in SmartCitiesWorld, Enterprise IoT Insights, ITS International. Increased lead generation, resulting in $2M pipeline.
Education
The Open University
Bachelor’s Degree, Computing & Physics
Skills
- New Business Development
- Customer Relationship Management (Crm)
- Strategic Planning
- Strategic Partnerships
- Social Media
- Refinance
- Small Business
- Mortgage Lending
- Strategy
- Marketing
- Enterprise Software
- Marketing Strategy
- Product Management
- Business Alliances
- Product Marketing
- Social Media Marketing
- Business Development
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