Tony K John

About Tony K John

Tony K John currently holds the position of Sr Manager, Client Insights Delivery with Nielsen. His professional interests involve Technology Management and Consulting. Tony has been with Nielsen for 11+ years focusing on various aspects of Media Measurement & Analytics. Tony got exposed to Agile Mix Modeling & Geo Testing during his stint with Liftlab. Tony also, worked with Infosys Technologies Ltd for 4 years, in mainframe application development for the Financial services domain. Tony is an MBA graduate from CEU Graduate School of Business, Budapest and a Bachelor’s degree in Electronics & Communication Engineering from MGU, Kerala. Exposed Areas: Agile Mix Modeling & Geo TestingMarket Lift, Multi-Touch Attribution, Digital Marketing,Media Analytics,Service Delivery, Solution Architecture, Business Analysis,Technology Management

Experience

1. Senior Manager, Client Insights Delivery

   Nielsen

   Aug 2024 — Present · Kochi, IN

Education

• Central European University

  MBA, Finance Specialization

  2010 — 2011

Skills

• Cross Channel Marketing
• Multi-Channel Marketing
• Crm
• Consulting
• Business Relationship Management
• Integrated Marketing
• Leadership
• Project Management
• Management
• Process Consulting
• Team Management
• Sdlc
• Requirements Gathering
• Business Strategy
• Project Management Tools
• Integration
• Project Portfolio Management
• Marketing Mix Modeling
• Sql
• Db2
• Business Development
• Knowledge
• Software Engineering
• Ibm Mainframe
• Agile & Waterfall Methodologies
• Business Analysis
• Attribution Modeling
• Process Modeling
• Customer Relationship Management (Crm)
• Cross Cultural Management
• Use Case Analysis
• Cobol
• Marketing Analytics
• Software Development Life Cycle
• Business Intelligence
• Integrated Multi-Channel Marketing
• Testing
• Cultural Intelligence
• Funnel Optimization
• Strategy