Tony Garcia
Sr. Director of Global Marketing, Surgical Device (WECK®) and Bariatrics (Titan SGS®)
- Role
- Director of Global Marketing, Surgical Devices Weck at Teleflex
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Tony Garcia
I approach my career with a sense of purpose and strive to make a positive impact every day to the patients, surgeons, colleagues, and businesses I serve. With a broad-based background in the Surgical Medical Devices market, I am most passionate about strategy, innovation, working globally, and delivering results. I consistently inspire and mobilize teams to lead, shape, and grow portfolios by leveraging the skills and experiences gained over 20 years. My resume includes roles in R&D, Sales, and Marketing and from surgical businesses in Gynecology, Cardiovascular, Wound Closure (multiple specialties), and Laparoscopic Surgery. During this time, I have experienced a variety of challenges including accelerated growth, turnaround, and sustaining success.
Experience
Director of Global Marketing, Surgical Devices Weck
May 2021 — Present · Raleigh, NC, US
Expanded business responsibilities include the Strategic Upstream and Commercial Downstream Marketing leadership for our flagship WECK® brand of products that include our entire portfolio of surgical single-use devices. Commercial Downstream - I have direct responsibility for our $100M+ North America business while influencing and enabling strategic growth for our $200M+ global business consisting of 6 product categories containing 12 brand product portfolios including well-known product brands such as HEM-O-LOK®, HORIZON®, EFX SHIELD®, and MINILAP®.Strategic Upstream (Internal Innovation) – Responsible for obtaining the insights leading to the development of 5-yr product portfolio road maps and I actively provide marketing leadership for several major global product development programs moving through our pipeline. Strategic Upstream (External Innovation / M&A)- I play a lead role in proactively seeking and evaluating external partnerships and acquisition opportunities to amplify our growth goals.
Education
University of Florida
BSME - Bachelor of Science, Mechanical Engineering
1990 — 1995
Mechanical and Aerospace Engineering at the University of Florida
Bachelor of Engineering - BE, Mechanical Engineering
1990 — 1995
Carnegie Mellon University - Tepper School of Business
Masters, MBA
1999 — 2001
Skills
- Project Management
- Key Account Management
- Medical Devices
- Portfolio Optimization
- Delivering Results
- Long-Term Customer Relationships
- High Sense of Urgency
- Collaboration
- Portfolio Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Development
- Strategic Thinking
- Global Marketing
- Product Marketing
- Sales
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