Tony Foster

Director Digital Customer Experience @Emerson

Houston, TX, US

I currently lead global digital marketing and customer experience strategy for Emerson’s $4.4B Final Control Business Group. Passionate about leveraging AI to transform digital customer experiences, I focus on building intelligent systems that deliver the right information at the right moment to drive superior customer engagement and business outcomes.• Architected and deployed advanced AI solutions, including a hierarchical multi-agent AI system with a Supervisor Agent orchestrating specialized Micro Agents, enabling intelligent real-time product information delivery and achieving 30.7% operational cost savings, 31% help desk efficiency gains, and 53% automation of routine customer inquiries.• Built and scaled the Commerce business from $0 to $120M+ in annual revenue in four years by combining AI-powered personalization with strategic marketing execution.• Designed and implemented an AI-driven personalization ecosystem using Oracle Unity CDP and Adobe Target to analyze customer intent and propensity to buy in real time, dynamically delivering personalized content, CTAs, and experiences that converted unknown visitors into known, high-value contacts.• Pioneered Oracle Unity CDP deployment with AI-powered lead scoring, buying group intelligence, and next-best-action recommendations — delivering 28% improvement in lead-to-opportunity conversion and $91M projected 3-year net value.• Led broader digital transformation initiatives, including a 2-year global platform launch with Adobe Experience Manager, Salesforce Commerce, and React, while driving 36% organic search growth and transitioning $120M in manual sales to digital channels.