Tony Chen
Senior Lead Solutions Engineer @Synamedia
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WORK HISTORY
Senior Lead Solutions Engineer @Synamedia
London, GB
In my role as Senior Lead Solutions Engineer within the Synamedia Go team, I partner with broadcasters, pay-TV operators, and OTT providers to design and position cloud-native video solutions that accelerate time-to-market and unlock new revenue opportunities. I work closely with sales, product, and delivery teams to translate complex streaming, personalisation, and monetisation requirements into scalable architectures on Synamedia Go’s modular SaaS OTT platform.Key responsibilities:* Lead technical discovery with prospects to understand their direct-to-consumer, aggregation, and hybrid video service strategies, mapping them to Synamedia Go capabilities such as content aggregation, metadata enrichment, personalisation, and recommendations.* Design end-to-end solution architectures that span live, linear, VOD, FAST, and multi-device experiences, aligning service design with each customer’s commercial objectives and operating model.* Build and deliver tailored demos, technical narratives, and solution proposals that showcase how Synamedia Go’s open, flexible, microservices-based platform integrates with existing ecosystems, including billing, CRM, metadata, security, and advertising.* Act as a trusted advisor throughout the solution cycle, collaborating with product management and engineering to shape roadmaps based on market feedback and emerging customer needs.* Champion best practices for scalable SaaS OTT deployments, helping customers reduce complexity, simplify service management, and differentiate their streaming experiences through data-driven features and add-on packs.
EDUCATION
Worcester College of Art and Technology
BTEC Higher National, Multimedia Design
De Montfort University
Bachelor's degree, Multimedia design
ABOUT TONY CHEN
I help leading enterprises and media organisations navigate the complexities of B2B SaaS video workflows, content management, and delivery, transforming their technical challenges into streamlined, high-impact user experiences whilst maximising monetisation. Throughout my career, I’ve partnered with some of the world’s largest enterprises, sports and entertainment organisations, and media companies to automate, streamline, and elevate their offerings, creating unparalleled user experiences. Leveraging deep expertise in sales methodologies like MEDDIC, and Solution Selling, I effectively navigate complex sales cycles and consistently deliver value-driven solutions.With a background in product and front-end development, I have been involved in the video streaming industry since My expertise includes designing, prototyping, developing, and launching enterprise video streaming platforms within a DevOps team that emphasises user experience.Since 2017, I have specialised in Solutions Engineering and Customer Success in the SaaS sector for Online Video Platforms, supporting e-commerce, entertainment, and broadcasting companies through all stages of the sales cycle. I excel at simplifying complex solutions for non-technical stakeholders while collaborating with technical teams to identify API workflows and integration best practices, ensuring effective communication and alignment throughout project execution.Fascinate about technology, I continuously explore emerging trends and technologies such as A.I to solve complex challenges. Whether in pre-sales or post-sales, I am dedicated to driving success and creating meaningful value for clients. Let’s connect to discuss how I can help your organisation achieve its goals through cutting-edge solutions!Specialities: Solutions Engineering, Technical Account Management, Ecosystem Consultation, Value Selling, B2B SaaS, VPaaS, B2B2C, OVP, OTT, Content Security, Webcasting, Live & and VOD video streaming, Analytics, Ad-Tech, Prototyping and Web 3.0.
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