Tony Chacón

About Tony Chacón

I build products, platforms, and strategies that turn technology into real business impact. My career has been shaped by joining founding teams and helping create digital experiences that became industry references.I was part of the founding team at Terra Networks, helping build one of the first large-scale internet platforms in the Spanish-speaking world. Later, as part of the early team at Ya.com, I contributed to its growth before its €550M acquisition by T-Online (Deutsche Telekom) — one of the largest digital deals in Spain at the time.In Germany, I helped lead the development of T-Online’s IPTV/VOD platform, collaborating with Warner, Sony and Paramount. The architecture we built later inspired streaming models adopted by AT & T and BT.In digital media, I contributed to several award-winning projects:• “Ay Haití!” (Digital Novae) — Los 40 Principales Best Clip, Rolling Stone Solidarity Award, “Algo más que una canción”.• “Plan B / Ballantine’s & Carlos Jean” (MUWOM) — Cannes Lions Bronze, El Sol de Oro, EFI Gold, multiple IAB Inspirational Awards, Rosa de Oro, Premios 40 Principales.MUWOM itself was recognized by the European Parliament as one of Spain’s most innovative SMEs and named one of the best small companies to work for by Great Place to Work.Today at Bitext, I help major tech companies scale multilingual AI and NLP. Our linguistic datasets in 77+ languages power predictive text in 90% of smartphones worldwide, and our technology supports three of the top five NASDAQ companies.What I bring is simple: a track record of turning ideas into products, connecting strategy with execution, and helping organizations build systems that scale.

Experience

1. Chief Strategy Officer (CSO)

   Bitext

   Jan 2016 — Present · San Francisco, CA, US

   As CSO, I define Bitext’s long-term strategy and guide how our NLP/NLG platform supports the GenAI infrastructure of some of the largest technology companies in the world. My role centers on aligning advanced language technology with the product, data, and operational needs of enterprises operating at massive scale.Core Leadership Contributions– Shaping Bitext’s strategic direction in the global GenAI ecosystem.– Driving enterprise adoption of high-precision text automation combining symbolic NLP and LLMs.– Leading domain adaptation of general-purpose models (GPT, Mistral, Llama) across 20+ industries.– Steering the development of synthetic text and multilingual data pipelines used in model training, evaluation, and safety.– Building senior-level partnerships with cloud, search, and AI platform providers.Business Impact– Enabled multilingual AI systems in 77 languages and 25 variants, including complex scripts and dialects.– Supported AI platforms processing billions of queries and interactions each month.– Strengthened data quality and model performance for three of the top five NASDAQ companies.

Education

• Stanford University

  New PR Strategies to Propel Startups -, PR- Marketing

  2012 — 2012

• Stanford University

  Cloud Computing: Selling and Inbound Marketing SaaS Solutions to the Enterprise, business

  2013 — 2014

• CES, Escuela Superior de Imagen y Sonido

  Bachelor's degree, sound engineer

• IAB Spain Formación

  Digital Marketing, Marketing

  2015 — 2015

• Stanford University

  Neuromarketing applications, Ecommerce aplications

  2012 — 2013

• Institute of Arts and Technology, University of San Francisco in Madrid

  MBA marketing and media content (eqv), Digital Marketing

  1995 — 1998

Skills

• Machine to Machine Products
• Empresas De Nueva Creación
• Iptv
• E-Commerce
• Neuromarketing
• Comercio Electrónico
• Social Media Marketing
• Marketing De Productos
• Digital Marketing
• Medios Digitales
• Inbound Marketing
• Online Marketing
• Business Strategy
• Social Entrepreneurship
• Product Marketing
• Mercadotecnia En Medios Sociales
• Multimedia
• Start-Up Environment
• Product Strategies
• Product Management
• Mercadotecnia
• Estrategia
• Video
• Nuevos Medios De Comunicación
• New Media
• Publicidad En Internet
• Desarrollo Empresarial
• Branded Content
• Marketing En Internet
• Gestión De Productos
• Vídeo
• Estrategia Empresarial
• Estrategia De Mercadotecnia
• Television
• Start-Ups
• Live Video Streaming
• Online Advertising
• Streaming Media
• Administración Y Dirección De Empresas
• Marketing Digital