Tony Byrne

Tony Byrne

Founder: MarTech Stack Leadership Council at Real Story Group

Role
President at The Real Story Group
Location
Washington, DC, US
LinkedIn followers
500 followers

About Tony Byrne

Founder of the only exclusively \"buy-side\" technology analyst firm. At Real Story Group we work only for you the Marketing Technology customer, and that means we keep it real.I have a personal passion for helping large enterprises make sound strategic decisions, based on solid research, that will set them up for long-term success. Along the way, I enjoy helping MarTech leaders become superstars!Co-author,\"The Right Way to Select Technology\"(Rosenfeld Media - http://rosenfeldmedia.com/books/right-way-to-select-technology ). The book offers an agile alternative to traditional waterfall-based approaches to selecting business technology.especially MarTech.Also passionate about urbanism, and the urgent need to address our chronic housing shortage.

Experience

  1. President

    The Real Story Group

    Jul 2001 — Present · Washington, DC, US

    Exposing the *real* weaknesses and strengths of MarTech / DX / CX technology platforms. An exclusively customer-focused analyst firm, RSG helps you make the right technology decisions during the critical early stages of your digital roadmap.

Education

  • University of Toronto - University of St. Michael's College

    BA, International Relations

    1981 — 1985

  • Johns Hopkins School of Advanced International Studies (SAIS)

    MA, International Relations

    1988 — 1990

Skills

  • Web Project Management
  • Entrepreneurship
  • Trend Analysis
  • Enterprise 2.0
  • SEO
  • Strategy
  • E-Commerce
  • Information Architecture
  • User Experience
  • Content Strategy
  • Sharepoint
  • Digital Strategy
  • Information Technology
  • Cms
  • Thought Leadership
  • Information Management
  • Executive Management
  • Portals
  • Marketing
  • Content Management
  • Online Publishing
  • Social Marketing
  • Knowledge Management
  • Business
  • Enterprise Content Management
  • Market Research
  • Leadership
  • Experienced Business Analyst
  • Visionary
  • E-Business
  • Social Media Marketing
  • Emerging Technologies
  • Web Analytics
  • Content Management Systems (Cms)
  • Online Marketing
  • Web Content Management
  • Web 2.0
  • Social Media

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