Tonya Wilson

Certified Business Advisor @Ohio Small Business Development Centers At Columbus State Community College

Columbus, OH, US

Implements strategies to increase integration of SBDC Consortium activities with CSCC, and identified community partners such as government, professional associations, membership organizations and chambers of commerce Develops strategic plan related to brand awareness; collateral covering entire SBDC Consortium, collateral by function, booth / trade show materials, event templates, logos, marketing awareness campaign, ads, speaking engagements, article placement, etc. Create and oversee production and distribution of promotional materials and marketing collateral. Create graphics & coordinate graphic development Develops annual training calendar of approx. 100 training events / 200 training days Coordinate all logistics relating to program and event implementation Founded the Be the Boss! Student Entrepreneurship Conference Coordinates the annual Ohio Growth Summit conference, 300 attendees & exhibitors Coordinates and produces the Ohio Growth Summit 20 page event program including graphic creation, cover design, article and ad layout Implements tracking of marketing ROI and analyze data to drive marketing strategies Creates marketing plans for major SBDC events including Ohio Growth Summit and Capital Crash Course Created, promotes, and manages SBDCColumbus.com online community of over 2100 members Maintains SBDCColumbus.com and Ohio Growth Summit.com websites Optimize, maintain, monitor and lead the SBDC Facebook, Twitter, Foursquare, YouTube, Pinterest and Google+ platforms and any marketing strategies carried out in them. Counsels startup to small businesses on the development of product marketing, brand marketing strategies, writing marketing plans, and use of social media / new media Develops and facilitates training sessions on business branding, marketing strategies and the use of social media Review and monitor marketing/promotion revenues and expenses in accordance with various center budgets

Columbus State Community College

AAS

Columbus State

Certificate

Franklin University

MCM

Wilberforce University

BS