Tonya Hottmann

About Tonya Hottmann

Data-driven senior marketing professional with a proven record of helping organizations grow revenue, exceed profitability targets and introduce new products and solutions to the market. Growth marketing, eCommerce, digital marketing and demand generation leader with a proven track record of growing revenue for B2B and B2C international companies. Expertise in global, virtual and cross-functional team management, full P&L accountability, digital advertising, international marketing, and customer acquisition for SaaS, telecommunications, technology, and eLearning organizations. Strategic visionary and tactical implementer with extensive experience in launching companies and products and start-up companies.Accomplishments:• Established and ran the eCommerce business unit as the go-to-market offering for small businesses while managing a $2.3 million spend budget.• Grew eCommerce revenue from zero to more than $5 million with a with an 80% gross margin and $4.16 ROI contribution to the bottom line within 24 months.• Launched new proprietary online meeting and partner products generating $30 million in annual revenue with companies such as Microsoft• Spearheaded and led all efforts to launch the $2.3 million international website covering six languages on five continents for $1.5 billion business unit. • Managed more than 50 company stakeholders globally including EMEA and APAC with the launch of the international website, as well as selected, hired, and managed four agencies for website design, build, translation and content.• Developed comprehensive $1.1 million eCommerce makeover, including new UX, customer journey mapping and new platform, projecting revenue growth from current $14 million to $38 million within 24 months • Achieved a 400% return on marketing ROI, a 200% increase in sales qualified lead for SaaS companyAreas of Expertise:• eCommerce and Digital Marketing Leadership• Building & Managing Marketing, Cross-Functional, International & Virtual Teams• Marketing Planning & Strategy • Online Advertising, SEM, SEO, DRTV, Social Media, Affiliate Marketing & Marketing Automation • Go-To-Market Strategy & Execution• Solution & Product Marketing & Launches• International Marketing• Agency & Vendor Management

Experience

1. Marketing Director

   Onsip

   Jan 2021 — Present

Education

• The University of Toledo

  MBA, BBA-Marketing, MBA-Finance and Decision Sciences/Statistics

Skills

• Sales Process
• Customer Relationship Management (Crm)
• Sales
• Email Marketing
• Mobile Devices
• Business-to-Business (B2b)
• Go-to-Market Strategy
• Competitive Analysis
• Display Advertising
• Social Media
• Integrated Marketing
• Paid Search Strategy
• Market Planning
• Strategic Partnerships
• Crm
• Marketing
• Affiliate Marketing
• Market Research
• B2b
• Direct Marketing
• Business Planning
• Advertising
• Product Marketing
• Digital Marketing
• Marketing Automation
• Leadership
• E-Commerce
• Marketing Strategy
• Lead Generation