Tonya Watson
VP of Sales | GTM & Revenue Leader | B2B SaaS, Financial Services & Logistics
- Role
- Vice President of Sales at Dart Appraisal
- Location
- Canton, MI, US
- LinkedIn followers
- 500 followers
About Tonya Watson
I’m a VP of Sales and GTM leader with 15+ years of experience driving revenue growth across B2B SaaS, financial services, and logistics.My background spans building new revenue lines from 0 to $7.2M+, leading enterprise and mid-market sales teams to 117%+ of plan, and installing the sales operating systems that make growth more predictable: territory design, pipeline discipline, forecast rigor, and repeatable GTM playbooks.Today, I lead Sales at Dart Appraisal, where I am responsible for helping grow the business across lender, credit union, and broker channels. Previously, I led teams and growth initiatives at Amazon Business, LinkedIn, W.W. Grainger, and Georgia-Pacific, consistently working in complex, multi-stakeholder environments where strategic selling, operational discipline, and strong leadership matter.My sweet spot is building and scaling the revenue engine-GTM strategy and sales planning-Enterprise and mid-market sales leadership-Territory, account, and pipeline design-Forecast discipline and sales process improvement-Team building, coaching, and performance management-Challenger, SPIN, and MEDDICC-style sales executionI do my best work partnering closely with executive teams to turn ambitious growth goals into clear, practical execution plans that teams can actually deliver.I’m open to connecting with leaders in B2B SaaS, fintech, financial services, AI, and operations/logistics-led businesses.
Experience
Vice President of Sales
Feb 2026 — Present · Troy, MI, US
Education
Indiana University Bloomington
Bachelor of Arts - BA
Indiana University - Kelley School of Business
MBA
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