Tony Abraham

About Tony Abraham

I work with digital health companies and leaders to help them sharpen their message, strengthen their market position, and tell stories that resonate with their key audiences. With a background in journalism covering healthcare and tech, I understand both the pace of the industry and the nuance behind the headlines. Today, I work with executives and marketing teams to write thought leadership content, longform marketing assets, and editorial narratives designed to elevate their voice and deepen engagement with customers, investors, and industry peers. I’ve worked with health systems, health plans, and digital health companies across AI, value-based care, virtual care, home health, and other emerging segments, helping each client communicate not just what they do, but why it matters.Whether it’s ghostwriting or refining executive thought leadership content, shaping a strategic white paper, or building clear narratives from a complex market position, I collaborate closely with clients to ensure the writing reflects their priorities, their voice, and the needs of their audience.

Experience

1. Senior Writer

   120/80 GROUP

   Apr 2023 — Present

   120/80 GROUP operates the two consultancies that are guiding healthcare transformation: 120/80 MKTG and AOx3.

Education

• George Mason University

  Communications

  2009 — 2009

• Temple University

  Bachelor of Arts (B.A.)

  2010 — 2013

Skills

• Newsgathering
• Digital Media
• Creative Writing
• Copywriting
• Journalism
• Blogging
• Research
• Social Networking
• Web Content
• Editing
• Microsoft Office
• Social Media
• Web Content Management