Tonya Birkbeck
Results Driven Marketing Leader - Effectively elevating brands and generating demand
- Role
- Senior Marketing Manager at Colorado 811
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Tonya Birkbeck
A results-driven, highly motivated, and forward-thinking senior demand generation marketing professional with in-depth experience in funnel analysis, digital tactics, campaign management, sales, business development, GTM, client/vendor relations, and forecasting. Develops and implements multi-channel digital tactics that effectively build brand and generate demand end to end. Utilizes a proactive approach to foster dedicated and collaborative teams that obtain success and excellence. A dynamic leader who empowers an organization to enhance business growth and achieve goals.
Experience
Senior Marketing Manager
Mar 2024 — Present · Golden, CO, US
Senior Marketing Manager for a state 811 center, leading strategic marketing, communications, and public awareness initiatives to promote safe digging and damage prevention. Drives integrated campaigns across digital, traditional, and stakeholder channels to increase 811 awareness, improve customer engagement, and support utility and contractor partnerships. Experienced in brand strategy, data-driven marketing, regulatory environments, and cross-functional leadership, with a strong focus on public safety, community outreach, and measurable impact.
Education
University of Colorado Denver
BA, Communication
University of Colorado Denver
Bachelor of Arts (B.A.), Communication, General
2005 — 2010
Skills
- Management
- Event Marketing
- Social Networking
- Social Media Marketing
- Marketing Communications
- Hosting Events
- Email Marketing
- Customer Retention
- Website Updating
- Customer Service
- Salesforce.com
- Demand Generation
- Marketing Event Planning
- Account Management
- Marketing
- Marketing Analytics
- Marketing Strategy
- Event Planning
- Corporate Events
- Call Centers
- Digital Marketing
- Marketing Automation
- Website Promotion
- Online Lead Generation
- Web Analytics
- Call Center
- Lead Generation
- Vendor Management
- Event Marketing Strategy
- Project Planning
- Project Management
- B2b
- Direct Marketing
- Event Management
- Digital Strategy
- Campaigns
- Analytics
- Trade Shows
- Social Media
- Crm
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