Tony Abbacchi

About Tony Abbacchi

My story begins growing up as the child of two entrepreneurs that started a paging company out of a janitor\'s closet the day after I was born. That company grew into a multi-million dollar business with thousands of customers. It also ripped my family apart and threw me into the roller coaster ride I’m living today.By the time I was 17 I had almost died 3 times and was a certified expert in making bad decisions. And, for a while I let pain, fear and my past call the shots. However, I always had a dream that pointed me to my true north. That dream was entrepreneurship.Fast forward and I’m working for a Fortune 500 company as a full time slave. Years later, I’m working with another Fortune company, this time in a leadership role. This is where I was supposed to feel fulfilled. After all, I was a success, right?The truth is I hated every day of my corporate career. So, I began my entrepreneurial journey like any sensible person, with 2 failed start-ups. Why? I had the best plans to be the greatest planner who ever planned.Soon after, I reinvented myself.I learned to get out of my own way, ditch the “woe is me” mindset and fell in love with action. Then, I founded Uplift Marketing, a digital agency focused on search, social and programmatic advertising. Finally, I had a successful business. I sighed and said “I’ve arrived”. I was wrong.I was putting in 17 hour work days, experienced health issues and had myself convinced I was too busy to live. That brick wall held some lessons.My present day truth is that 1% of life actually matters and to be happy we have to cut out the other 99% that holds us down.Want to kick off an epic relationship?Let’s do it!

Experience

1. Founder

   Uplift Marketing Inc

   Aug 2017 — Present

   Uplift Marketing is a team of growth obsessed paid search and social media marketers. We help brands just like you extract every micro-cent of ROI out of their paid media budget with our psychology + marketing approach. We help lead gen and user acquisition companies, eCommerce brands and start-ups take their digital advertising profitability to the next level. We do this by helping clients: Drive consistent conversions across channels Decrease their cost per acquisition and eliminate wasted ad spend Build brand awareness with their most valuable audiences Increase inbound leads at scale Implement full-funnel strategies that nurture customers down the buyers journeySERVICES WE OFFER: PPC (Paid Search) Management Facebook Advertising Programmatic Display Advertising Remarketing Campaigns Google Shopping Management Content Marketing Conversion Rate Optimization Video & Mobile AdvertisingWHY WORK WITH US? We’re a certified Google Partner with each member of our team having over hours of training in Display, Search, Shopping and Video Advertising before ever managing a clients account. We do not require long term contracts. We believe that as marketers, our clients success and our success should live in harmony which is why our customer retention rate is over 98%. We’ve earned our Facebook Blueprint certification for proficiency. We take a humanized approach in everything we do and invest the time to really understand the goals and marketing challenges that our clients face. Every paid media strategy we build is personalized for the unique objectives of each individual customer. For every client that joins the Uplift family we give them the option to donate 3% of our management fees to a charity of their choice each month.FIND US ON SOCIAL:Twitter:@myupliftppcInstagram:@upliftmarketingFacebook:@upliftppcGet A Free Google Ads Audit Today!Website:

Skills

• Budget Control
• Workflow Management
• Brand Development
• Business Continuity
• Pricing
• Bid Response
• Gramm-Leach-Bliley
• Consultative Selling
• Information Security
• Opportunity Creation
• Business Planning
• Business Management Consulting
• Telecommunications
• Managed IT Services
• Sales Management
• Strategic Brand Positioning
• Business Transformation
• Sales Operations
• Customer Retention
• Managed Print Services
• Professional Services
• Asset Protection
• Revenue Forecasting
• Customer Service
• Data Entry
• State Buying Contracts
• Strategic Partnerships
• Business Analytics
• Vertical Market Penetration
• Hippa
• P & L Oversight
• Regulatory Compliance
• Document Management
• Program Management
• Pipeline Management
• Content Strategy
• Competitive Intelligence
• Marketing Strategy
• Pre-Sales
• Agile Project Management