Tonya Roach

About Tonya Roach

As the Vice President of Sales, I bring over 30 years of industry experience in driving success within highly competitive markets. My career has been built on a foundation of strong sales acumen, exceptional leadership, effective communication, and the ability to cultivate and leverage strategic networks.I thrive in environments that demand autonomy and have a proven track record of securing new business while empowering sales teams to deliver tailored solutions that help clients achieve their organizational goals. My leadership style is centered on fostering a results-driven culture, ensuring both team and individual success.With a goal-oriented mindset, I possess a deep understanding of diverse customer types and vertical markets, including OEMS, ISVs, resellers within the medical, communications, and industrial sectors. My expertise spans sales and marketing strategies, outside sales, and B2B consulting. I am equally passionate about coaching and mentoring sales professionals, enabling them to maximize their performance while achieving their personal development objectives. Under my leadership, I successfully grew the overall territory\'s sales by 45% in just 2.5 years, a testament to my ability to deliver measurable outcomes.Core Competencies:Building and nurturing strong relationshipsStrategic outside sales with a hunter mentalityExceptional networking instinctsHighly organized and detail-orientedConsultative sales expertiseSkilled negotiator with a focus on win-win outcomesDedicated coach and mentor to sales teamsI would love to engage with your organization to drive meaningful sales growth and long-term customer experiences. I value direct conversations and meaningful outcomes. Email me at t•••••@arrow.com

Experience

1. Vice President of Sales, North America, Intelligent Solutions at Arrow Electronics

   Arrow Electronics

   Jan 2021 — Present

Education

• TJ

  High School Diploma, graduated Salutatorian

  1983 — 1987

• The University of Texas at Austin

  Bachelor of Arts, Psychology

  1987 — 1990

Skills

• Business Development
• Solution Selling
• Sales Management
• Account Management
• Semiconductors
• Sales Process
• Sales Operations
• Product Marketing
• Direct Sales
• Electronics
• Salesforce.com
• Management
• Product Management
• Cross-Functional Team Leadership
• Strategic Partnerships
• Channel Partners
• Sales
• New Business Development
• Key Account Management
• Selling