Tony Zara
it was direct response before it was performance.
- Role
- Founder at Iron Pulley
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Tony Zara
I\'m building a team of technical marketers that develop proprietary marketing technology…
Experience
Founder
Apr 2019 — Present · Columbus, OH, US
Google ranks Iron Pulley as a % worldwide again in 2024.I lead a team of the top technical performance marketers and creative automation developers delivering the highest possible efficiency across the full marketing funnel. We’re a small but mighty agency with resources that the mega-merger agencies have at the costs and low overhead of a boutique agency. Our resources include proprietary owned and developed solutions such as:® - It’s like Canva for catalogs - Our patented in-house product image automation studio that delivers 40% more ROAS in Meta Advantage+ shopping campaigns. ® - Our video suite. Product level videos from merchant feed assets with custom creative templates delivering 17% more conversions- BNPL price overlays on Klaviyo product catalog images to recover up to 42% more abandoned carts- precise ad targeting of geos that have experienced power outages or snow storms with algorithms for optimizing ad spend based on duration and severity of the event- a rules based merchant feed management platform to optimize, replace, expand or blend feed attributes using a combination of manual improvements and AI enhancements- Retrieval Augmented Generative AI to transform large product data catalogs into AI search experiences. See: Tirerobot.com Iron Pulley’s performance marketing operations team is unmatched in efficiency:A full seat on the for the lowest overhead and Display media buying with Flashtalking and Peer39. status- training Google’s AI for the best results in Shopping and Lead Generation. status - for advertising and development team support- specialists for Google Tag Manger, Meta CAPI, Stape server side tracking, and Geolift.
Education
Tecnológico de Monterrey
Industrial Engineering
1989
The Ohio State University
Engineering and Economics
1987 — 1991
Skills
- Google Analytics
- User Experience
- Marketing Strategy
- Social Media
- Strategy
- E-Commerce
- Wordpress
- Spanish
- Html
- Digital Strategy
- Css
- Online Advertising
- Sem
- Management
- Microsoft Excel
- SEO
- Search Engine Optimization (SEO)
- Direct Response
- Patents
- Advertising
- A/B Testing
- Infomercials
- Omniture
- Web Analytics
- Marketing
- Inventor
- Brazilian Jiu-Jitsu
- Pay Per Click (Ppc)
- Analytics
- Social Media Marketing
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