Tony Woolacott
Senior Manager - Data Engineering @Sky
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WORK HISTORY
Senior Manager - Data Engineering @Sky
London, GB
EDUCATION
University of Plymouth
Bachelor of Science (BSc), Mathematics with Finance & Statistics
SKILLS
ABOUT TONY WOOLACOTT
Proven global data engineering and analytical insights leader with over a decade of experience directing large cross-functional teams of over 30 direct reports, in more than 20 territories across commercial analytics, BI reporting, engineering, marketing, finance and various insight functions.Uniquely positioned to turn data into commercial advantage due to diverse communications styles and being the lynchpin between the business and technical teams. Demonstrated through delivering regular, transformative impact across D2C and B2B, including CRM, membership, eCommerce, partnerships, broadcast insights (Including Premier League), People/HR Data and digital platforms.Confident and effective at driving added value from multi-million-pound, global programmes across complex, matrixed organisations. Strategic thinker with deep hands-on experience—comfortable delivering executive-level insight narratives while championing end-to-end data maturity. Passionate about delivering commercial outcomes through actionable insight, stakeholder collaboration, and next-generation data outputs. Adept at unlocking value from customer journeys, pricing models, and consumer behaviour using segmentation, attribution, predictive modelling, and consumer research.Active contributor to industry forums, known for building motivated teams, and fostering inclusive, high-performance environments. Stand out employee satisfaction scores have regularly highlighted my passion for driving positive cultural change. High performing, happy teams are the surest way to guarantee the best value driving results.
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