Tony Wolff
Diverse Product and Retail Category Management, Brand Development and Data Analytics
- Role
- Director of Marketing at Chronister Oil
- Location
- Springfield, IL, US
- LinkedIn followers
- 500 followers
About Tony Wolff
Innovative and highly experienced category manager with a passion for brand development…
Experience
Director of Marketing
Jul 2022 — Present · Springfield, IL, US
Drives sales and profit growth through management of SKUS company wide. Manages all aspects of item selection, placement, inventory, and promotion with focus on leveraging vendor partnerships to produce brand growth across all categories in store. Creates and executes cohesive branding and advertising across physical stores and platforms.Key Contributions- Implemented a new food service program which increased sales by $400k over 9 months, and improved margins from -5% to 21%- Partnered with a local print company to design and create a brand image for Qik N EZ that drove consistency across all stores, both in-store and across all advertising- Collaborated with vendors to create co-branding partnerships to generate brand awareness using multiple channels including radio, social media and influencers- Developed and implemented processes to improve promotional activity, cost and pricing analysis, contract negotiations, and rebate invoicing and collections.
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