Tony Standing

WORK HISTORY

EDUCATION

ABOUT TONY STANDING

I’m the founder of a host-owned co-operative built to solve a problem I experienced first-hand:holiday-let owners carrying all the risk while platforms and service providers take an ever-growing share of the profit.After 30+ years in property—across traditional lettings, estate agencies, and my own portfolio of holiday rentals—I became increasingly frustrated with:• Commission-heavy booking platforms• Expensive PMS systems that didn’t fully deliver• Management models taking 15–20% on top of channel fees• Owners losing up to 40% of gross income despite doing the hard workSo instead of accepting it, I built a better is the result: a flat-fee, transparent system that handles around 90% of the work involved in running a high-performing holiday rental, while helping owners keep control, increase income, and reduce reliance on commission platforms.What I focus on day-to-day:• Pricing optimisation using live market and demand data• Automation of guest messaging, access, ID checks, and compliance• Building direct-booking channels through SEO and re-marketing• CRM systems that turn past guests into repeat bookers• Owner portals and reporting that actually make sense• Negotiating regulated insurance solutions (not unregulated “damage protection”)• Scaling access to marketing channels normally reserved for large is built by hosts, for hosts—with full transparency, no hidden commissions, and a community-led approach where owners have a real voice as we scale.If you’re a holiday-let owner who feels the economics are stacked against you, or a partner who believes the short-term rental industry can be fairer, smarter, and more sustainable—I’m always open to a conversation.