Tony Sparks
Strategic Merchandising/Marketing Executive, 5 Successful Startups, Industry Speaker, Private Brand and Product Development, Loyalty Development, and Consumer Insights/A.I. Proficiency.
- Role
- Commercial Director - Convenience & Distribution at The Touch Agency
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Tony Sparks
Energetic strategic leader of intelligent merchandising, integrated marketing, and…
Experience
Commercial Director - Convenience & Distribution
Jan 2023 — Present · TX, US
Startup- We work with early-stage startup FMPG / CPG companies as a brand incubator, developer, in sales, and as investors.• Develop brand/product ideation strategies for early-stage startup FMPG/CPG companies.• Implemented retail & distributor awareness campaigns to drive market penetration.• Provided advisory and training services to enhance client brand strategies.• Negotiate pricing, contracts, and promotional agreements. Developed and executed initial sales strategy and tracking. Developed short- and long-term plans to maximize revenue, market share, and profitability.
Education
University of Nevada-Las Vegas
Bachelor of Science (B.S.), Finance, Investment Strategy
1998 — 2001
University of Nevada-Las Vegas
Bachelor of Applied Science (B.A.Sc.), Finance and Financial Management Services
1999 — 2001
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