Tony Sananikone
- Role
- Director of Brand Marketing at Maison Bloom
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Tony Sananikone
Email: S••••••••@gmail.com As an accomplished marketing executive, I have…
Experience
Director of Brand Marketing
Apr 2020 — Present · San Francisco, CA, US
Selected to lead all facets of a brand and marketing for Maison Bloom’s signature bloom to bottle offerings leading to market acceleration and advancement for the company’s core product offerings. I spearheaded an innovative and business-driving brand and marketing strategy that introduces omnichannel best practices into the emerging world of legal cannabis.\\\\n\\\\n- Collaborate across several cross-functional departments, including marshalling a roster of traditional and non-traditional partners, customized for our business space and market opportunity.\\\\n\\\\n- Responsible for delivering market focused strategic growth plans and accelerated growth strategies to support overall sales strategies and deliver against KPIs.\\\\n\\\\n- Responsible for thought-leadership, partnerships and activation plans that support Digital Strategy, Data-Driven Experience Design / User Experience, CRM, SEO, Paid and Organic Social Media.(Content strategy/creation, media and social)\\\\n\\\\n- Provide organizational oversight and leadership to market opportunities to support and “supercharge” the sales team in an effort to ensure key metrics are always met or exceeded.\\\\n\\\\n- Accountable for the global, cross-region brand and marketing strategies as well as hyper-localized optimization as dictated by regional cannabis regulations.\\\\n\\\\n- Lead multiple creative solutions to address product strategies with multiple design options within cost parameters.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Fashion Institute of Design & Merchandising
Fashion/Apparel Design
1999 — 2001
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