Tony Sachin
Marketing Lead at BigHaat | Growth & Performance Marketing | Scaling D2C Brands (B2B & B2C)
- Role
- Marketing Lead at BigHaat India
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Tony Sachin
I am a Growth Leader who believes that marketing should be a love story backed by a spreadsheet.While I call myself a \"hopeless romantic\" when it comes to brand loyalty and customer experience, I am a cold pragmatist when it comes to the bottom line. My philosophy is simple: Growth is vanity, Profitability is sanity.Over the last 4+ years at BigHaat India, I’ve evolved from a Digital Marketing Executive to leading a multi-disciplinary team. I specialize in scaling D2C and consumer brands across \"Essential\" categories (Agri-tech, Health, Pharma, Beauty, F&B and apparel) by finding the perfect equilibrium between aggressive acquisition and sustainable unit economics-The Impact (By the Numbers):Scale: Architected a growth engine that scaled monthly orders (22x growth).Efficiency: Optimized full-funnel performance to skyrocket ROAS from 3x to a peak of 19x over a 3-year period.Retention: Leveraged automated lifecycles (WhatsApp, Push, Email) to maintain a healthy AOV while reducing churn- My Multi-Channel Playbook:I don’t just manage silos; I integrate them. I lead strategies across:Performance: Meta Ads, Google Ads, and App Install campaigns Retention & CRM: Marketing automation, WhatsApp Marketing, and App Push Notifications.Organic: Technical SEO and Content Strategy.Data: Deep-diving into GA4 and custom analytics to find the \"why\" behind the \"what.\"- What I’m looking for:I am currently seeking my next challenge as a Head of Growth or Marketing Manager where I can take a brand from it to be a market leader, profitability.If you’re looking for a leader who treats your ROAS like a passion project and your CAC like a mortal enemy, let’s talk.
Experience
Marketing Lead
Apr 2025 — Present
Education
Sahyadri Science College, Shimoga.
Bachelor of Science - BSc, Physics / Mathematics / Chemistry
Dayananda Sagar College of Engineering, BANGALORE
Master of Business Administration - MBA, Marketing and Business Analytics
2019 — 2021
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.