Tony Roberson
Creative Leader | Award Winning Art Director/Brand Strategist | Leading Brand Growth & Visual Strategy Through Multi-Disciplinary Design
- Role
- Art Director Ii at Ogle Schools
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Tony Roberson
I specialize in developing and executing innovative marketing strategies and compelling design solutions across a variety of platforms. With a strong foundation in digital design, advertisement, and content creation, I have a proven track record of delivering impactful campaigns that drive engagement, increase brand awareness, and enhance customer experiences. Skilled in Adobe Creative Suite, WordPress, and Microsoft Office, I specialize in creating high-quality assets for websites, social media, email, and more. I thrive in fast-paced, deadline-driven environments and am known for my ability to manage multiple projects while maintaining a strong focus on quality and efficiency. I’m always eager to collaborate, tackle creative challenges, and deliver impactful results that resonate with audiences and elevate brands.
Experience
Art Director Ii
Dec 2023 — Present · Dallas, TX, US
Lead the strategic development and execution of multi-channel creative campaigns, aimed at driving student acquisition and engagement across digital, print, social media, email, and video platforms, in alignment with broader marketing objectives and key performance indicators.Oversee the end-to-end design and production of high-quality creative assets, ensuring consistency with brand guidelines and optimization for platform-specific requirements, while maintaining alignment with project goals and client expectations.Collaborate with key stakeholders and cross-functional teams to define project objectives, develop comprehensive creative briefs, and ensure consistent messaging and cohesive visual execution across all campaign touchpoints.Monitor industry trends, audience behaviors, and competitive activities to generate innovative, data-driven creative strategies that resonate with target audiences and optimize campaign effectiveness.Manage multiple concurrent projects, ensuring timely delivery of creative assets while coordinating with internal teams and external partners to maintain quality standards, streamline workflows, and meet established deadlines.
Education
Texas A&M University-Commerce
Bachelor of Arts - BA
2016 — 2021
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