Tony McAllister

Product Manager Virtual Sales Channel Manager @卡特彼勒

Belfast, GB

Added to Product manager role below: Leader for Electric Power Division design and implementation of online Virtual Sales Channels across Caterpillar and FG Wilson Dealers and routes to market. Global and multi-brand responsibility. Design strategy play book for online sales from initial marketing sales funnel entry right through to online orders and fulfilment, with product fulfilment facilitated through Cat and FGW dealer network. Grow market shares and revenue / margin. Leading edge design launched across 32 regions with high success as judged by new customer acquisition and sales revenue.

Stanford University

Strategy Development & Critical Analytical Thinking, Business Strategy

Henley Business School

Bachelor of Business Administration (B.B.A.)

Ulster University

Electrical and Electronic Engineering

Caterpillar University and Executive learning & Development

Executive Management and Leadership Learning courses, Leadership and Business/Commercial Management curriculum

Henley Business School

Master of Business Administration (MBA), Business Administration and Management, General